Sportella hired me to create a brand identity and logo that would distinguish them in the male-dominated sports merchandise space while avoiding typical clichés. They wanted a look that conveyed elegance and royalty, appealing to female sports fans looking for stylish alternatives to traditional pink and feminine designs. I developed a brand identity that highlights Sportella’s commitment to quality, variety, and empowering women in sports. This refined look supports Sportella’s growth goals, including international expansion and the addition of new leagues to their offerings.